With a strategic mind, Alicia’s primary focus as VP of Marketing & Communications is to establish, communicate, and implement strategic marketing and communication initiatives both internally and externally. Alicia manages, develops, and markets FirstPerson products and services while also maintaining the company’s marketing strategy, positioning the FirstPerson brand in the media, and overseeing events and sponsorships.
Alicia joined the FirstPerson Team after her internship with the Indianapolis Colts, which provided her a platform to utilize her talents in organization, efficient task completion, and strong communication skills. She also spent time as a Public Relations Intern at Indiana University Health Goshen. There, she successfully managed media, distributed press releases, provided newsletter content, and planned major events.
Beyond her workday, Alicia spends time baking, traveling, being active, and spending time with family and friends. She also enjoys being involved in her community, especially as a Big Sister, through Big Brothers, Big Sisters of Central Indiana.
Alicia graduated from Goshen College with magna cum laude honors with a major in public relations and minors in Spanish and business.